{"product_id":"sony-alpha-7-iii-full-frame-mirrorless-camera-with-28-70mm-lens","title":"Sony Alpha 7 III Full-Frame Mirrorless Camera with 28-70mm Lens","description":"\u003ch2 class=\"a-size-large a-spacing-none\"\u003e\u003cspan id=\"productTitle\" class=\"a-size-large product-title-word-break\"\u003eSony Alpha 7 III Full-Frame Mirrorless Camera with 28-70mm Lens\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan class=\"a-size-large product-title-word-break\"\u003eProduct Description \u003c\/span\u003e\u003c\/h3\u003e\n\u003ch4 class=\"PDq2pG_selectionAnchorContainer\"\u003eProfessional Full-Frame Performance in a Versatile Camera Kit\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003eSony Alpha 7 III (A7 III)\u003c\/strong\u003e is a full-frame mirrorless camera designed to deliver a strong balance of \u003cstrong\u003eimage quality, autofocus performance, video capabilities, battery life and portability\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThis kit pairs the A7 III camera body with the \u003cstrong\u003eSony FE 28-70mm F3.5-5.6 OSS II\u003c\/strong\u003e, providing a versatile everyday zoom range suitable for everything from landscapes and travel photography to portraits, events and general-purpose shooting.\u003c\/li\u003e\n\u003cli\u003eThe camera uses a \u003cstrong\u003e35mm full-frame 24.2-megapixel Exmor R CMOS sensor\u003c\/strong\u003e, giving it strong low-light performance, broad dynamic range and detailed image output. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eIts \u003cstrong\u003eFast Hybrid AF system uses 693 phase-detection AF points and 425 contrast-detection points\u003c\/strong\u003e, providing extensive coverage across the frame. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eContinuous shooting is available at \u003cstrong\u003eup to 10 frames per second\u003c\/strong\u003e, making the camera suitable for action, events, wildlife and fast-moving subjects.\u003c\/li\u003e\n\u003cli\u003eFor video creators, the A7 III records \u003cstrong\u003e4K video\u003c\/strong\u003e, supports \u003cstrong\u003eS-Log2, S-Log3 and HLG picture profiles\u003c\/strong\u003e, and provides microphone and headphone connections for more advanced audio workflows.\u003c\/li\u003e\n\u003cli\u003eThe included 28-70mm OSS II lens adds optical image stabilisation and a flexible focal range, making this a highly practical one-lens setup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e24.2MP Full-Frame Exmor R CMOS Sensor\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAt the heart of the A7 III is a \u003cstrong\u003e35mm full-frame Exmor R CMOS sensor\u003c\/strong\u003e measuring approximately \u003cstrong\u003e35.6 × 23.8mm\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe sensor has approximately \u003cstrong\u003e24.2 effective megapixels\u003c\/strong\u003e, providing a useful balance between high resolution, manageable file sizes and strong high-ISO performance. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe back-illuminated sensor architecture helps the camera collect light efficiently, making it particularly capable when shooting in challenging lighting conditions.\u003c\/li\u003e\n\u003cli\u003eFull-frame imaging provides a shallower depth of field than smaller sensors at equivalent framing and aperture, making the A7 III particularly attractive for portrait and cinematic photography.\u003c\/li\u003e\n\u003cli\u003eThe sensor records images in a native \u003cstrong\u003e3:2 aspect ratio\u003c\/strong\u003e, matching the traditional full-frame photographic format.\u003c\/li\u003e\n\u003cli\u003eThe camera also provides \u003cstrong\u003e14-bit RAW recording\u003c\/strong\u003e, giving photographers substantial flexibility during post-production. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eExcellent Low-Light Performance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe full-frame sensor and broad ISO range make the A7 III particularly useful for shooting in low-light environments.\u003c\/li\u003e\n\u003cli\u003eThe camera offers a standard sensitivity range extending from \u003cstrong\u003eISO 100 to ISO 51,200\u003c\/strong\u003e, with expanded settings available beyond the native range.\u003c\/li\u003e\n\u003cli\u003eThis makes it suitable for:\n\u003cul\u003e\n\u003cli\u003eNight photography\u003c\/li\u003e\n\u003cli\u003eWeddings\u003c\/li\u003e\n\u003cli\u003eConcerts\u003c\/li\u003e\n\u003cli\u003eEvents\u003c\/li\u003e\n\u003cli\u003eIndoor photography\u003c\/li\u003e\n\u003cli\u003eStreet photography\u003c\/li\u003e\n\u003cli\u003eDocumentary work\u003c\/li\u003e\n\u003cli\u003eAvailable-light portraits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe combination of the full-frame sensor and sensor-shift stabilisation can also help when shooting handheld in lower light.\u003c\/li\u003e\n\u003cli\u003eThe camera's \u003cstrong\u003eDynamic Range Optimizer\u003c\/strong\u003e can further help preserve usable detail in scenes containing challenging differences between bright and dark areas. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e5-Axis In-Body Image Stabilisation\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III incorporates a \u003cstrong\u003e5-axis in-camera sensor-shift image stabilisation system\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe system is designed to compensate for camera movement across multiple axes.\u003c\/li\u003e\n\u003cli\u003eThis can be particularly useful when shooting handheld at slower shutter speeds.\u003c\/li\u003e\n\u003cli\u003eStabilisation is beneficial for:\n\u003cul\u003e\n\u003cli\u003eLow-light photography\u003c\/li\u003e\n\u003cli\u003eHandheld landscapes\u003c\/li\u003e\n\u003cli\u003eTravel photography\u003c\/li\u003e\n\u003cli\u003eInteriors\u003c\/li\u003e\n\u003cli\u003eVideo recording\u003c\/li\u003e\n\u003cli\u003eTelephoto shooting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eBecause stabilisation is built into the camera body, it can work with compatible lenses that do not have their own optical stabilisation system.\u003c\/li\u003e\n\u003cli\u003eWhen combined with the included lens's optical SteadyShot system, the kit provides stabilisation from both the camera and lens systems where supported. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e693 Phase-Detection AF Points\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III features \u003cstrong\u003e693 phase-detection autofocus points\u003c\/strong\u003e covering a substantial portion of the full-frame image area.\u003c\/li\u003e\n\u003cli\u003eIt also incorporates \u003cstrong\u003e425 contrast-detection AF points\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eTogether, these systems form Sony's \u003cstrong\u003eFast Hybrid AF\u003c\/strong\u003e system.\u003c\/li\u003e\n\u003cli\u003eThe extensive AF coverage allows subjects to be tracked away from the centre of the frame without needing to constantly recompose.\u003c\/li\u003e\n\u003cli\u003eAvailable focus-area modes include:\n\u003cul\u003e\n\u003cli\u003eWide\u003c\/li\u003e\n\u003cli\u003eZone\u003c\/li\u003e\n\u003cli\u003eCentre\u003c\/li\u003e\n\u003cli\u003eFlexible Spot\u003c\/li\u003e\n\u003cli\u003eExpanded Flexible Spot\u003c\/li\u003e\n\u003cli\u003eLock-on AF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe camera supports both \u003cstrong\u003eAF-S and AF-C\u003c\/strong\u003e, allowing photographers to choose between single-shot and continuous autofocus depending on the subject. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eEye AF and Subject Tracking\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III includes \u003cstrong\u003eEye AF\u003c\/strong\u003e, providing autofocus assistance for photographing people.\u003c\/li\u003e\n\u003cli\u003eThis can be particularly valuable for portrait, wedding, fashion and event photographers where accurate focus on the subject's eyes is important.\u003c\/li\u003e\n\u003cli\u003eThe camera also includes \u003cstrong\u003eLock-on AF\u003c\/strong\u003e and predictive autofocus functions for tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eContinuous AF can maintain focus as a subject moves towards or away from the camera.\u003c\/li\u003e\n\u003cli\u003eThis combination makes the A7 III considerably more capable for moving subjects than a basic full-frame camera designed primarily for static photography. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eUp to 10fps Continuous Shooting\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III can shoot continuously at \u003cstrong\u003eup to 10 frames per second\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThis provides a high capture rate for subjects where timing is critical.\u003c\/li\u003e\n\u003cli\u003eIt is useful for:\n\u003cul\u003e\n\u003cli\u003eSports\u003c\/li\u003e\n\u003cli\u003eWildlife\u003c\/li\u003e\n\u003cli\u003eMotorsport\u003c\/li\u003e\n\u003cli\u003eWeddings\u003c\/li\u003e\n\u003cli\u003eChildren\u003c\/li\u003e\n\u003cli\u003eEvents\u003c\/li\u003e\n\u003cli\u003eStreet photography\u003c\/li\u003e\n\u003cli\u003eAction sequences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe camera therefore isn't limited to traditional portrait and landscape photography; it can also handle considerably faster-moving subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eElectronic Viewfinder\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III features a \u003cstrong\u003e0.5-inch electronic viewfinder\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe EVF has approximately \u003cstrong\u003e2.36 million dots\u003c\/strong\u003e and provides \u003cstrong\u003e100% frame coverage\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eAn electronic viewfinder allows you to preview exposure, white balance and other image characteristics before taking the photograph.\u003c\/li\u003e\n\u003cli\u003eThis can be particularly useful when working in difficult lighting conditions.\u003c\/li\u003e\n\u003cli\u003eThe viewfinder also provides access to shooting information and camera settings without requiring the photographer to remove their eye from the camera.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eTilting LCD Monitor\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe camera incorporates a \u003cstrong\u003e3-inch tiltable LCD monitor\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe screen has approximately \u003cstrong\u003e922,000 dots\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eIts tilting design makes it easier to compose images from different shooting positions.\u003c\/li\u003e\n\u003cli\u003eThis is useful for:\n\u003cul\u003e\n\u003cli\u003eLow-angle photography\u003c\/li\u003e\n\u003cli\u003eHigh-angle photography\u003c\/li\u003e\n\u003cli\u003eStreet photography\u003c\/li\u003e\n\u003cli\u003eTripod work\u003c\/li\u003e\n\u003cli\u003eVideo production\u003c\/li\u003e\n\u003cli\u003eTravel photography\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe screen can also be used for reviewing images, navigating menus and checking video footage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e4K Video Recording\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III is a highly capable hybrid camera with support for \u003cstrong\u003e4K video recording\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eIt records 4K footage using the full width of the full-frame sensor in compatible modes, providing a detailed image suitable for professional and enthusiast video production.\u003c\/li\u003e\n\u003cli\u003eThe camera supports \u003cstrong\u003eXAVC S\u003c\/strong\u003e video recording.\u003c\/li\u003e\n\u003cli\u003eAvailable recording options include different frame rates and bitrates depending on the selected video mode and regional system.\u003c\/li\u003e\n\u003cli\u003eThe camera is suitable for:\n\u003cul\u003e\n\u003cli\u003eShort films\u003c\/li\u003e\n\u003cli\u003eYouTube\u003c\/li\u003e\n\u003cli\u003eCommercial video\u003c\/li\u003e\n\u003cli\u003eInterviews\u003c\/li\u003e\n\u003cli\u003eMusic videos\u003c\/li\u003e\n\u003cli\u003eWeddings\u003c\/li\u003e\n\u003cli\u003eDocumentary production\u003c\/li\u003e\n\u003cli\u003eSocial media content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe full-frame sensor also allows creators to achieve shallow depth of field and strong subject separation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eS-Log2, S-Log3 and HLG\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III provides advanced picture-profile options for video creators.\u003c\/li\u003e\n\u003cli\u003eSupported gamma options include \u003cstrong\u003eS-Log2, S-Log3 and HLG\u003c\/strong\u003e, alongside standard movie profiles. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Log2 and S-Log3\u003c\/strong\u003e provide a flatter image intended for greater flexibility during colour grading.\u003c\/li\u003e\n\u003cli\u003eS-Log3 is particularly useful when footage will undergo a more extensive post-production workflow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHLG\u003c\/strong\u003e provides a high-dynamic-range workflow designed for compatible HDR displays and production environments.\u003c\/li\u003e\n\u003cli\u003eThis makes the A7 III considerably more flexible for professional video production than a camera restricted to standard picture profiles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eProfessional Audio Connections\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III includes both a \u003cstrong\u003e3.5mm microphone input\u003c\/strong\u003e and a \u003cstrong\u003e3.5mm headphone output\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe microphone input allows an external microphone to be connected directly to the camera.\u003c\/li\u003e\n\u003cli\u003eThe headphone output allows the operator to monitor audio while recording.\u003c\/li\u003e\n\u003cli\u003eThis is particularly important for professional video work because it allows you to check whether the microphone is recording correctly rather than relying solely on the camera's built-in microphone.\u003c\/li\u003e\n\u003cli\u003eThe camera can also work with compatible Sony audio accessories through its \u003cstrong\u003eMulti Interface Shoe\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHDMI Output\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe camera provides an \u003cstrong\u003eHDMI Micro Type-D connector\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eHDMI can be used for connecting the camera to compatible external displays and recording equipment.\u003c\/li\u003e\n\u003cli\u003eIt supports \u003cstrong\u003e4K movie output\u003c\/strong\u003e as well as image playback.\u003c\/li\u003e\n\u003cli\u003eHDMI output is particularly useful for:\n\u003cul\u003e\n\u003cli\u003eExternal monitoring\u003c\/li\u003e\n\u003cli\u003eVideo production\u003c\/li\u003e\n\u003cli\u003eStudio work\u003c\/li\u003e\n\u003cli\u003eLive production setups\u003c\/li\u003e\n\u003cli\u003eExternal recording workflows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe camera also supports \u003cstrong\u003eBRAVIA Sync\u003c\/strong\u003e functionality for compatible Sony displays. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eUSB Type-C and Micro USB Connectivity\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III includes both a \u003cstrong\u003eUSB Type-C terminal\u003c\/strong\u003e and a \u003cstrong\u003eMulti\/Micro USB terminal\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe USB Type-C connection supports \u003cstrong\u003eSuperSpeed USB 3.1 Gen 1\u003c\/strong\u003e connectivity.\u003c\/li\u003e\n\u003cli\u003eUSB can be used for:\n\u003cul\u003e\n\u003cli\u003eData transfer\u003c\/li\u003e\n\u003cli\u003ePC connection\u003c\/li\u003e\n\u003cli\u003eRemote camera operation\u003c\/li\u003e\n\u003cli\u003eInternal battery charging\u003c\/li\u003e\n\u003cli\u003eUSB power supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe camera supports \u003cstrong\u003eMass Storage, MTP and PC Remote\u003c\/strong\u003e connection modes. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eHaving both USB Type-C and Multi\/Micro USB connectivity provides additional flexibility for different accessories and workflows.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWi-Fi, Bluetooth and NFC\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III provides wireless connectivity for transferring images and remotely controlling the camera.\u003c\/li\u003e\n\u003cli\u003eIt features \u003cstrong\u003eWi-Fi\u003c\/strong\u003e for wireless communication with compatible devices.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNFC\u003c\/strong\u003e is also integrated, supporting one-touch connection and sharing with compatible devices.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity can be used for supported location and connection functions.\u003c\/li\u003e\n\u003cli\u003eWireless connectivity is useful for photographers who need to:\n\u003cul\u003e\n\u003cli\u003eTransfer photographs to a smartphone\u003c\/li\u003e\n\u003cli\u003eControl the camera remotely\u003c\/li\u003e\n\u003cli\u003eShare images quickly\u003c\/li\u003e\n\u003cli\u003eBack up images through compatible workflows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony's support ecosystem also provides applications and software for image transfer and camera control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDual Memory Card Slots\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III features \u003cstrong\u003etwo memory-card slots\u003c\/strong\u003e, giving photographers greater flexibility when recording images and video.\u003c\/li\u003e\n\u003cli\u003eThis can be configured for different workflows, including:\n\u003cul\u003e\n\u003cli\u003eSimultaneous recording\u003c\/li\u003e\n\u003cli\u003eRelay recording\u003c\/li\u003e\n\u003cli\u003eSeparating still images and video\u003c\/li\u003e\n\u003cli\u003eSeparating different file types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eDual-card recording is particularly valuable for professional photographers because it can provide an additional copy of important photographs during a shoot.\u003c\/li\u003e\n\u003cli\u003eThe camera supports \u003cstrong\u003eSD memory cards\u003c\/strong\u003e, with one slot supporting high-speed UHS-II media.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eLong-Lasting NP-FZ100 Battery\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III uses Sony's high-capacity \u003cstrong\u003eNP-FZ100 rechargeable battery\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eBattery life is rated at approximately \u003cstrong\u003e610 shots using the viewfinder\u003c\/strong\u003e or \u003cstrong\u003e710 shots using the LCD monitor\u003c\/strong\u003e under CIPA testing conditions. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eThis is a significant advantage for photographers who spend long periods away from a power source.\u003c\/li\u003e\n\u003cli\u003eThe camera can also be charged internally through its USB connections.\u003c\/li\u003e\n\u003cli\u003eUSB power supply is supported, allowing compatible external power sources to be used during extended operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDurable Full-Frame Camera Body\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe A7 III has a solid, professional-style camera body designed for demanding photographic use.\u003c\/li\u003e\n\u003cli\u003eIts compact mirrorless design makes it substantially smaller than many professional DSLR systems while still providing a full-frame sensor.\u003c\/li\u003e\n\u003cli\u003eThe camera measures approximately \u003cstrong\u003e126.9 × 95.6 × 73.7mm\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eIts weight is approximately \u003cstrong\u003e650g including battery and memory card\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eThis makes it suitable for photographers who need professional image quality without carrying a significantly larger DSLR system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSony FE 28-70mm F3.5-5.6 OSS II Lens\u003c\/h3\u003e\n\u003ch4\u003eVersatile Everyday Zoom\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe included \u003cstrong\u003eSony FE 28-70mm F3.5-5.6 OSS II\u003c\/strong\u003e is a full-frame standard zoom designed to cover a wide range of everyday photographic situations.\u003c\/li\u003e\n\u003cli\u003eIts \u003cstrong\u003e28-70mm focal range\u003c\/strong\u003e provides wide-angle-to-short-telephoto coverage.\u003c\/li\u003e\n\u003cli\u003eAt 28mm, it is useful for:\n\u003cul\u003e\n\u003cli\u003eLandscapes\u003c\/li\u003e\n\u003cli\u003eTravel\u003c\/li\u003e\n\u003cli\u003eArchitecture\u003c\/li\u003e\n\u003cli\u003eGroups\u003c\/li\u003e\n\u003cli\u003eStreet photography\u003c\/li\u003e\n\u003cli\u003eInteriors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eAt 70mm, it becomes more suitable for:\n\u003cul\u003e\n\u003cli\u003ePortraits\u003c\/li\u003e\n\u003cli\u003eDetail shots\u003c\/li\u003e\n\u003cli\u003eEvents\u003c\/li\u003e\n\u003cli\u003eProduct photography\u003c\/li\u003e\n\u003cli\u003eShort telephoto compositions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eSony describes it as a compact, mobile everyday zoom designed for scenery, portraits, snapshots and more. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eF3.5-5.6 Variable Aperture\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe lens has a maximum aperture of \u003cstrong\u003eF3.5 at 28mm\u003c\/strong\u003e, reducing to \u003cstrong\u003eF5.6 at 70mm\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe variable aperture allows Sony to keep the lens compact and lightweight.\u003c\/li\u003e\n\u003cli\u003eThe lens is therefore particularly well suited to photographers who prioritise portability and versatility.\u003c\/li\u003e\n\u003cli\u003eAlthough it does not provide the low-light performance of a constant-F2.8 zoom, the lens is well suited to general daytime photography and can be paired with the A7 III's strong high-ISO performance when lighting becomes more challenging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOptical SteadyShot\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe lens incorporates \u003cstrong\u003eOptical SteadyShot image stabilisation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThis provides optical compensation for camera shake directly within the lens.\u003c\/li\u003e\n\u003cli\u003eOptical stabilisation is particularly useful when shooting:\n\u003cul\u003e\n\u003cli\u003eHandheld\u003c\/li\u003e\n\u003cli\u003eAt slower shutter speeds\u003c\/li\u003e\n\u003cli\u003eIn low light\u003c\/li\u003e\n\u003cli\u003eAt the 70mm end of the zoom\u003c\/li\u003e\n\u003cli\u003eVideo footage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe lens's optical stabilisation can complement the A7 III's in-body stabilisation system. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e7-Blade Circular Aperture\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe lens uses a \u003cstrong\u003e7-blade circular aperture\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe circular diaphragm helps produce smoother, more rounded out-of-focus rendering.\u003c\/li\u003e\n\u003cli\u003eThis is useful when shooting portraits or close subjects where background blur is visible.\u003c\/li\u003e\n\u003cli\u003eSony specifically highlights the lens's ability to provide attractive defocusing or \u003cstrong\u003ebokeh\u003c\/strong\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eED and Aspherical Elements\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe optical construction uses \u003cstrong\u003e8 elements in 9 groups\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eIt incorporates \u003cstrong\u003eone ED (Extra-low Dispersion) glass element\u003c\/strong\u003e and \u003cstrong\u003ethree aspherical elements\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe ED element helps suppress chromatic aberration.\u003c\/li\u003e\n\u003cli\u003eThe aspherical elements help control distortion and other optical aberrations.\u003c\/li\u003e\n\u003cli\u003eTogether, these optical elements are designed to provide good resolution, contrast and colour fidelity across the zoom range. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eClose-Focusing Capability\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe lens can focus as close as \u003cstrong\u003e0.30m at 28mm\u003c\/strong\u003e and \u003cstrong\u003e0.45m at 70mm\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eIts maximum magnification ratio is \u003cstrong\u003e0.19x\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThis provides useful close-up capability for everyday subjects, details and product-style photographs.\u003c\/li\u003e\n\u003cli\u003eWhile it is not a dedicated macro lens, its close-focus performance adds versatility to an already flexible zoom range. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eCompact 293g Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe FE 28-70mm F3.5-5.6 OSS II weighs approximately \u003cstrong\u003e293g\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eIt measures approximately \u003cstrong\u003e72.5mm in diameter × 83mm in length\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe compact design complements the A7 III body particularly well, producing a relatively portable full-frame camera kit.\u003c\/li\u003e\n\u003cli\u003eThis makes the combination attractive for:\n\u003cul\u003e\n\u003cli\u003eTravel\u003c\/li\u003e\n\u003cli\u003eEveryday photography\u003c\/li\u003e\n\u003cli\u003eHiking\u003c\/li\u003e\n\u003cli\u003eStreet photography\u003c\/li\u003e\n\u003cli\u003eFamily photography\u003c\/li\u003e\n\u003cli\u003eEvents\u003c\/li\u003e\n\u003cli\u003eGeneral-purpose shooting. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e55mm Filter Thread\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe lens uses a \u003cstrong\u003e55mm filter diameter\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThis allows photographers to attach compatible:\n\u003cul\u003e\n\u003cli\u003eUV\/protection filters\u003c\/li\u003e\n\u003cli\u003eCircular polarising filters\u003c\/li\u003e\n\u003cli\u003eNeutral-density filters\u003c\/li\u003e\n\u003cli\u003eVariable ND filters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eIts relatively small filter diameter also helps keep accessory costs and physical size down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eDust and Moisture Resistant Design\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSony specifies a \u003cstrong\u003edust and moisture resistant design\u003c\/strong\u003e for the FE 28-70mm F3.5-5.6 OSS II.\u003c\/li\u003e\n\u003cli\u003eThis provides additional protection when shooting outdoors and in changing weather conditions.\u003c\/li\u003e\n\u003cli\u003eThe lens is therefore well suited to travel, landscape and outdoor photography.\u003c\/li\u003e\n\u003cli\u003eAs with other weather-resistant equipment, this should be considered protection against environmental exposure rather than complete waterproofing. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Choose the Sony A7 III + 28-70mm OSS II Kit?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e24.2MP full-frame sensor\u003c\/strong\u003e — Delivers detailed photographs with strong low-light capability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e693 phase-detection AF points\u003c\/strong\u003e — Provides extensive autofocus coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e425 contrast-detection points\u003c\/strong\u003e — Complements the phase-detection AF system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast Hybrid AF\u003c\/strong\u003e — Combines phase and contrast detection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 10fps shooting\u003c\/strong\u003e — Suitable for action and fast-moving subjects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5-axis in-body stabilisation\u003c\/strong\u003e — Helps reduce camera shake.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K video\u003c\/strong\u003e — Provides high-resolution video recording.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eS-Log2\/S-Log3\/HLG\u003c\/strong\u003e — Offers advanced video-production workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual SD card slots\u003c\/strong\u003e — Provides flexible and potentially redundant storage options.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3.5mm microphone input\u003c\/strong\u003e — Supports external microphones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3.5mm headphone output\u003c\/strong\u003e — Enables audio monitoring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicro HDMI\u003c\/strong\u003e — Provides external video output.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSB Type-C\u003c\/strong\u003e — Supports high-speed data transfer and power functions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWi-Fi\/NFC\/Bluetooth\u003c\/strong\u003e — Enables wireless connectivity and remote functions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-life NP-FZ100 battery\u003c\/strong\u003e — Up to approximately 710 still images using the LCD under CIPA conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e28-70mm zoom range\u003c\/strong\u003e — Provides a highly practical everyday focal range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptical SteadyShot in the lens\u003c\/strong\u003e — Adds optical stabilisation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e293g lens\u003c\/strong\u003e — Keeps the complete kit relatively portable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e55mm filter thread\u003c\/strong\u003e — Supports a wide range of affordable photographic filters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications — Camera Body\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Sony Alpha 7 III \/ A7 III\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e ILCE-7M3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKit Model:\u003c\/strong\u003e ILCE-7M3M\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKit Product Code:\u003c\/strong\u003e ILCE7M3MB.CEC\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamera Type:\u003c\/strong\u003e Interchangeable-lens mirrorless camera\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Mount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor Type:\u003c\/strong\u003e 35mm full-frame Exmor R CMOS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensor Size:\u003c\/strong\u003e 35.6 × 23.8mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffective Pixels:\u003c\/strong\u003e Approx. 24.2MP\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTotal Pixels:\u003c\/strong\u003e Approx. 25.3MP\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspect Ratio:\u003c\/strong\u003e 3:2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Processor:\u003c\/strong\u003e BIONZ X\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRAW:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRAW Bit Depth:\u003c\/strong\u003e 14-bit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Still Image Resolution:\u003c\/strong\u003e 6000 × 4000\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAutofocus:\u003c\/strong\u003e Fast Hybrid AF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhase-Detection AF Points:\u003c\/strong\u003e 693\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContrast-Detection AF Points:\u003c\/strong\u003e 425\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAF Sensitivity:\u003c\/strong\u003e EV -3 to EV 20\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEye AF:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLock-on AF:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous Shooting:\u003c\/strong\u003e Up to 10fps\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilisation:\u003c\/strong\u003e 5-axis sensor-shift stabilisation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViewfinder:\u003c\/strong\u003e 0.5-inch electronic viewfinder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEVF Resolution:\u003c\/strong\u003e 2,359,296 dots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEVF Coverage:\u003c\/strong\u003e 100%\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD:\u003c\/strong\u003e 3-inch tilting LCD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLCD Resolution:\u003c\/strong\u003e Approx. 922,000 dots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo:\u003c\/strong\u003e 4K\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo Format:\u003c\/strong\u003e XAVC S\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePicture Profiles:\u003c\/strong\u003e PP1–PP10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGamma Options:\u003c\/strong\u003e Movie, Still, Cine1-4, ITU709, ITU709 800%, S-Log2, S-Log3, HLG1-3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicrophone Input:\u003c\/strong\u003e 3.5mm stereo minijack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeadphone Output:\u003c\/strong\u003e 3.5mm stereo minijack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDMI:\u003c\/strong\u003e Micro HDMI Type-D\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSB:\u003c\/strong\u003e USB Type-C, SuperSpeed USB 3.1 Gen 1 compatible\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti\/Micro USB:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti Interface Shoe:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMemory Card Slots:\u003c\/strong\u003e 2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMemory Card Type:\u003c\/strong\u003e SD\/SDHC\/SDXC; UHS-II supported in Slot 1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWi-Fi:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNFC:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBluetooth:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePC Remote:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSB Power Supply:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery:\u003c\/strong\u003e NP-FZ100 rechargeable lithium-ion battery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCIPA Battery Life:\u003c\/strong\u003e Approx. 610 shots EVF \/ 710 shots LCD\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Approx. 126.9 × 95.6 × 73.7mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 650g with battery and memory card\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOperating Temperature:\u003c\/strong\u003e 0–40°C \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications — FE 28-70mm F3.5-5.6 OSS II Lens\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Sony FE 28-70mm F3.5-5.6 OSS II\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e SEL28702\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Sony E-mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 35mm full frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocal Length:\u003c\/strong\u003e 28-70mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAPS-C Equivalent:\u003c\/strong\u003e 42-105mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Aperture:\u003c\/strong\u003e F3.5-5.6\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Aperture:\u003c\/strong\u003e F22-36\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Groups:\u003c\/strong\u003e 8\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Elements:\u003c\/strong\u003e 9\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eED Elements:\u003c\/strong\u003e 1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAspherical Elements:\u003c\/strong\u003e 3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAperture Blades:\u003c\/strong\u003e 7\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular Aperture:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View – Full Frame:\u003c\/strong\u003e 75°-34°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAngle of View – APS-C:\u003c\/strong\u003e 54°-23°\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimum Focus Distance:\u003c\/strong\u003e 0.30-0.45m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Magnification:\u003c\/strong\u003e 0.19x\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Stabilisation:\u003c\/strong\u003e Optical SteadyShot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFilter Diameter:\u003c\/strong\u003e 55mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Approx. 72.5 × 83mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 293g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZoom:\u003c\/strong\u003e Manual\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust\/Moisture Resistant:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeleconverter Compatibility:\u003c\/strong\u003e No\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens Hood:\u003c\/strong\u003e ALC-SH132, petal-shaped bayonet type\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront Lens Cap:\u003c\/strong\u003e ALC-F55S\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRear Lens Cap:\u003c\/strong\u003e ALC-R1EM \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's in the Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSony Alpha 7 III camera body – ILCE-7M3\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSony FE 28-70mm F3.5-5.6 OSS II lens – SEL28702\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNP-FZ100 rechargeable battery\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLens hood – ALC-SH132\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFront lens cap\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRear lens cap\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBody cap\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAccessory shoe cap\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEyepiece cup\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMicro USB cable\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eShoulder strap\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCamera documentation\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"CVP","offers":[{"title":"Default Title","offer_id":48910180417768,"sku":"ILCE7M3MB.CEC","price":1329.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/0822\/9022\/files\/YUl9STD0YH1SZO6zoVNjcu5GT9JFL0Idr99ky87oaWvAoyLGRfOeh8GGUR2Gw8ngX69E0zLY9ZoNe2Fo9P2xxsuskQqU3PxDDXcI9OpJthAE2jdmXXA_cVMwXesdsGrALHRicRBM_gPuWnQYeOwkrBarCG-IuULDD7FtooE5kRqY1ujPyX3NEAT.jpg?v=1787045727","url":"https:\/\/carlos.gi\/es\/products\/sony-alpha-7-iii-full-frame-mirrorless-camera-with-28-70mm-lens","provider":"Carlos","version":"1.0","type":"link"}