Sony Alpha 7 III Full-Frame Mirrorless Camera with 28-70mm Lens

Product Description 

Professional Full-Frame Performance in a Versatile Camera Kit

• The Sony Alpha 7 III (A7 III) is a full-frame mirrorless camera designed to deliver a strong balance of image quality, autofocus performance, video capabilities, battery life and portability.
• This kit pairs the A7 III camera body with the Sony FE 28-70mm F3.5-5.6 OSS II, providing a versatile everyday zoom range suitable for everything from landscapes and travel photography to portraits, events and general-purpose shooting.
• The camera uses a 35mm full-frame 24.2-megapixel Exmor R CMOS sensor, giving it strong low-light performance, broad dynamic range and detailed image output.
• Its Fast Hybrid AF system uses 693 phase-detection AF points and 425 contrast-detection points, providing extensive coverage across the frame.
• Continuous shooting is available at up to 10 frames per second, making the camera suitable for action, events, wildlife and fast-moving subjects.
• For video creators, the A7 III records 4K video, supports S-Log2, S-Log3 and HLG picture profiles, and provides microphone and headphone connections for more advanced audio workflows.
• The included 28-70mm OSS II lens adds optical image stabilisation and a flexible focal range, making this a highly practical one-lens setup.

24.2MP Full-Frame Exmor R CMOS Sensor

• At the heart of the A7 III is a 35mm full-frame Exmor R CMOS sensor measuring approximately 35.6 × 23.8mm.
• The sensor has approximately 24.2 effective megapixels, providing a useful balance between high resolution, manageable file sizes and strong high-ISO performance.
• The back-illuminated sensor architecture helps the camera collect light efficiently, making it particularly capable when shooting in challenging lighting conditions.
• Full-frame imaging provides a shallower depth of field than smaller sensors at equivalent framing and aperture, making the A7 III particularly attractive for portrait and cinematic photography.
• The sensor records images in a native 3:2 aspect ratio, matching the traditional full-frame photographic format.
• The camera also provides 14-bit RAW recording, giving photographers substantial flexibility during post-production.

Excellent Low-Light Performance

• The full-frame sensor and broad ISO range make the A7 III particularly useful for shooting in low-light environments.
• The camera offers a standard sensitivity range extending from ISO 100 to ISO 51,200, with expanded settings available beyond the native range.
• This makes it suitable for:
  • Night photography
  • Weddings
  • Concerts
  • Events
  • Indoor photography
  • Street photography
  • Documentary work
  • Available-light portraits
• The combination of the full-frame sensor and sensor-shift stabilisation can also help when shooting handheld in lower light.
• The camera's Dynamic Range Optimizer can further help preserve usable detail in scenes containing challenging differences between bright and dark areas.

5-Axis In-Body Image Stabilisation

• The A7 III incorporates a 5-axis in-camera sensor-shift image stabilisation system.
• The system is designed to compensate for camera movement across multiple axes.
• This can be particularly useful when shooting handheld at slower shutter speeds.
• Stabilisation is beneficial for:
  • Low-light photography
  • Handheld landscapes
  • Travel photography
  • Interiors
  • Video recording
  • Telephoto shooting
• Because stabilisation is built into the camera body, it can work with compatible lenses that do not have their own optical stabilisation system.
• When combined with the included lens's optical SteadyShot system, the kit provides stabilisation from both the camera and lens systems where supported.

693 Phase-Detection AF Points

• The A7 III features 693 phase-detection autofocus points covering a substantial portion of the full-frame image area.
• It also incorporates 425 contrast-detection AF points.
• Together, these systems form Sony's Fast Hybrid AF system.
• The extensive AF coverage allows subjects to be tracked away from the centre of the frame without needing to constantly recompose.
• Available focus-area modes include:
  • Wide
  • Zone
  • Centre
  • Flexible Spot
  • Expanded Flexible Spot
  • Lock-on AF
• The camera supports both AF-S and AF-C, allowing photographers to choose between single-shot and continuous autofocus depending on the subject.

Eye AF and Subject Tracking

• The A7 III includes Eye AF, providing autofocus assistance for photographing people.
• This can be particularly valuable for portrait, wedding, fashion and event photographers where accurate focus on the subject's eyes is important.
• The camera also includes Lock-on AF and predictive autofocus functions for tracking moving subjects.
• Continuous AF can maintain focus as a subject moves towards or away from the camera.
• This combination makes the A7 III considerably more capable for moving subjects than a basic full-frame camera designed primarily for static photography.

Up to 10fps Continuous Shooting

• The A7 III can shoot continuously at up to 10 frames per second.
• This provides a high capture rate for subjects where timing is critical.
• It is useful for:
  • Sports
  • Wildlife
  • Motorsport
  • Weddings
  • Children
  • Events
  • Street photography
  • Action sequences
• The camera therefore isn't limited to traditional portrait and landscape photography; it can also handle considerably faster-moving subjects.

Electronic Viewfinder

• The A7 III features a 0.5-inch electronic viewfinder.
• The EVF has approximately 2.36 million dots and provides 100% frame coverage.
• An electronic viewfinder allows you to preview exposure, white balance and other image characteristics before taking the photograph.
• This can be particularly useful when working in difficult lighting conditions.
• The viewfinder also provides access to shooting information and camera settings without requiring the photographer to remove their eye from the camera.

Tilting LCD Monitor

• The camera incorporates a 3-inch tiltable LCD monitor.
• The screen has approximately 922,000 dots.
• Its tilting design makes it easier to compose images from different shooting positions.
• This is useful for:
  • Low-angle photography
  • High-angle photography
  • Street photography
  • Tripod work
  • Video production
  • Travel photography
• The screen can also be used for reviewing images, navigating menus and checking video footage.

4K Video Recording

• The A7 III is a highly capable hybrid camera with support for 4K video recording.
• It records 4K footage using the full width of the full-frame sensor in compatible modes, providing a detailed image suitable for professional and enthusiast video production.
• The camera supports XAVC S video recording.
• Available recording options include different frame rates and bitrates depending on the selected video mode and regional system.
• The camera is suitable for:
  • Short films
  • YouTube
  • Commercial video
  • Interviews
  • Music videos
  • Weddings
  • Documentary production
  • Social media content
• The full-frame sensor also allows creators to achieve shallow depth of field and strong subject separation.

S-Log2, S-Log3 and HLG

• The A7 III provides advanced picture-profile options for video creators.
• Supported gamma options include S-Log2, S-Log3 and HLG, alongside standard movie profiles.
• S-Log2 and S-Log3 provide a flatter image intended for greater flexibility during colour grading.
• S-Log3 is particularly useful when footage will undergo a more extensive post-production workflow.
• HLG provides a high-dynamic-range workflow designed for compatible HDR displays and production environments.
• This makes the A7 III considerably more flexible for professional video production than a camera restricted to standard picture profiles.

Professional Audio Connections

• The A7 III includes both a 3.5mm microphone input and a 3.5mm headphone output.
• The microphone input allows an external microphone to be connected directly to the camera.
• The headphone output allows the operator to monitor audio while recording.
• This is particularly important for professional video work because it allows you to check whether the microphone is recording correctly rather than relying solely on the camera's built-in microphone.
• The camera can also work with compatible Sony audio accessories through its Multi Interface Shoe.

HDMI Output

• The camera provides an HDMI Micro Type-D connector.
• HDMI can be used for connecting the camera to compatible external displays and recording equipment.
• It supports 4K movie output as well as image playback.
• HDMI output is particularly useful for:
  • External monitoring
  • Video production
  • Studio work
  • Live production setups
  • External recording workflows
• The camera also supports BRAVIA Sync functionality for compatible Sony displays.

USB Type-C and Micro USB Connectivity

• The A7 III includes both a USB Type-C terminal and a Multi/Micro USB terminal.
• The USB Type-C connection supports SuperSpeed USB 3.1 Gen 1 connectivity.
• USB can be used for:
  • Data transfer
  • PC connection
  • Remote camera operation
  • Internal battery charging
  • USB power supply
• The camera supports Mass Storage, MTP and PC Remote connection modes.
• Having both USB Type-C and Multi/Micro USB connectivity provides additional flexibility for different accessories and workflows.

Wi-Fi, Bluetooth and NFC

• The A7 III provides wireless connectivity for transferring images and remotely controlling the camera.
• It features Wi-Fi for wireless communication with compatible devices.
• NFC is also integrated, supporting one-touch connection and sharing with compatible devices.
• Bluetooth connectivity can be used for supported location and connection functions.
• Wireless connectivity is useful for photographers who need to:
  • Transfer photographs to a smartphone
  • Control the camera remotely
  • Share images quickly
  • Back up images through compatible workflows
• Sony's support ecosystem also provides applications and software for image transfer and camera control.

Dual Memory Card Slots

• The A7 III features two memory-card slots, giving photographers greater flexibility when recording images and video.
• This can be configured for different workflows, including:
  • Simultaneous recording
  • Relay recording
  • Separating still images and video
  • Separating different file types
• Dual-card recording is particularly valuable for professional photographers because it can provide an additional copy of important photographs during a shoot.
• The camera supports SD memory cards, with one slot supporting high-speed UHS-II media.

Long-Lasting NP-FZ100 Battery

• The A7 III uses Sony's high-capacity NP-FZ100 rechargeable battery.
• Battery life is rated at approximately 610 shots using the viewfinder or 710 shots using the LCD monitor under CIPA testing conditions.
• This is a significant advantage for photographers who spend long periods away from a power source.
• The camera can also be charged internally through its USB connections.
• USB power supply is supported, allowing compatible external power sources to be used during extended operation.

Durable Full-Frame Camera Body

• The A7 III has a solid, professional-style camera body designed for demanding photographic use.
• Its compact mirrorless design makes it substantially smaller than many professional DSLR systems while still providing a full-frame sensor.
• The camera measures approximately 126.9 × 95.6 × 73.7mm.
• Its weight is approximately 650g including battery and memory card.
• This makes it suitable for photographers who need professional image quality without carrying a significantly larger DSLR system.

Sony FE 28-70mm F3.5-5.6 OSS II Lens

Versatile Everyday Zoom

• The included Sony FE 28-70mm F3.5-5.6 OSS II is a full-frame standard zoom designed to cover a wide range of everyday photographic situations.
• Its 28-70mm focal range provides wide-angle-to-short-telephoto coverage.
• At 28mm, it is useful for:
  • Landscapes
  • Travel
  • Architecture
  • Groups
  • Street photography
  • Interiors
• At 70mm, it becomes more suitable for:
  • Portraits
  • Detail shots
  • Events
  • Product photography
  • Short telephoto compositions
• Sony describes it as a compact, mobile everyday zoom designed for scenery, portraits, snapshots and more.

F3.5-5.6 Variable Aperture

• The lens has a maximum aperture of F3.5 at 28mm, reducing to F5.6 at 70mm.
• The variable aperture allows Sony to keep the lens compact and lightweight.
• The lens is therefore particularly well suited to photographers who prioritise portability and versatility.
• Although it does not provide the low-light performance of a constant-F2.8 zoom, the lens is well suited to general daytime photography and can be paired with the A7 III's strong high-ISO performance when lighting becomes more challenging.

Optical SteadyShot

• The lens incorporates Optical SteadyShot image stabilisation.
• This provides optical compensation for camera shake directly within the lens.
• Optical stabilisation is particularly useful when shooting:
  • Handheld
  • At slower shutter speeds
  • In low light
  • At the 70mm end of the zoom
  • Video footage
• The lens's optical stabilisation can complement the A7 III's in-body stabilisation system.

7-Blade Circular Aperture

• The lens uses a 7-blade circular aperture.
• The circular diaphragm helps produce smoother, more rounded out-of-focus rendering.
• This is useful when shooting portraits or close subjects where background blur is visible.
• Sony specifically highlights the lens's ability to provide attractive defocusing or bokeh.

ED and Aspherical Elements

• The optical construction uses 8 elements in 9 groups.
• It incorporates one ED (Extra-low Dispersion) glass element and three aspherical elements.
• The ED element helps suppress chromatic aberration.
• The aspherical elements help control distortion and other optical aberrations.
• Together, these optical elements are designed to provide good resolution, contrast and colour fidelity across the zoom range.

Close-Focusing Capability

• The lens can focus as close as 0.30m at 28mm and 0.45m at 70mm.
• Its maximum magnification ratio is 0.19x.
• This provides useful close-up capability for everyday subjects, details and product-style photographs.
• While it is not a dedicated macro lens, its close-focus performance adds versatility to an already flexible zoom range.

Compact 293g Design

• The FE 28-70mm F3.5-5.6 OSS II weighs approximately 293g.
• It measures approximately 72.5mm in diameter × 83mm in length.
• The compact design complements the A7 III body particularly well, producing a relatively portable full-frame camera kit.
• This makes the combination attractive for:
  • Travel
  • Everyday photography
  • Hiking
  • Street photography
  • Family photography
  • Events
  • General-purpose shooting.

55mm Filter Thread

• The lens uses a 55mm filter diameter.
• This allows photographers to attach compatible:
  • UV/protection filters
  • Circular polarising filters
  • Neutral-density filters
  • Variable ND filters
• Its relatively small filter diameter also helps keep accessory costs and physical size down.

Dust and Moisture Resistant Design

• Sony specifies a dust and moisture resistant design for the FE 28-70mm F3.5-5.6 OSS II.
• This provides additional protection when shooting outdoors and in changing weather conditions.
• The lens is therefore well suited to travel, landscape and outdoor photography.
• As with other weather-resistant equipment, this should be considered protection against environmental exposure rather than complete waterproofing.

Why Choose the Sony A7 III + 28-70mm OSS II Kit?

• 24.2MP full-frame sensor — Delivers detailed photographs with strong low-light capability.
• 693 phase-detection AF points — Provides extensive autofocus coverage.
• 425 contrast-detection points — Complements the phase-detection AF system.
• Fast Hybrid AF — Combines phase and contrast detection.
• Up to 10fps shooting — Suitable for action and fast-moving subjects.
• 5-axis in-body stabilisation — Helps reduce camera shake.
• 4K video — Provides high-resolution video recording.
• S-Log2/S-Log3/HLG — Offers advanced video-production workflows.
• Dual SD card slots — Provides flexible and potentially redundant storage options.
• 3.5mm microphone input — Supports external microphones.
• 3.5mm headphone output — Enables audio monitoring.
• Micro HDMI — Provides external video output.
• USB Type-C — Supports high-speed data transfer and power functions.
• Wi-Fi/NFC/Bluetooth — Enables wireless connectivity and remote functions.
• Long-life NP-FZ100 battery — Up to approximately 710 still images using the LCD under CIPA conditions.
• 28-70mm zoom range — Provides a highly practical everyday focal range.
• Optical SteadyShot in the lens — Adds optical stabilisation.
• 293g lens — Keeps the complete kit relatively portable.
• 55mm filter thread — Supports a wide range of affordable photographic filters.

Specifications — Camera Body

• Product: Sony Alpha 7 III / A7 III
• Model: ILCE-7M3
• Kit Model: ILCE-7M3M
• Kit Product Code: ILCE7M3MB.CEC
• Camera Type: Interchangeable-lens mirrorless camera
• Lens Mount: Sony E-mount
• Sensor Type: 35mm full-frame Exmor R CMOS
• Sensor Size: 35.6 × 23.8mm
• Effective Pixels: Approx. 24.2MP
• Total Pixels: Approx. 25.3MP
• Aspect Ratio: 3:2
• Image Processor: BIONZ X
• RAW: Yes
• RAW Bit Depth: 14-bit
• Maximum Still Image Resolution: 6000 × 4000
• Autofocus: Fast Hybrid AF
• Phase-Detection AF Points: 693
• Contrast-Detection AF Points: 425
• AF Sensitivity: EV -3 to EV 20
• Eye AF: Yes
• Lock-on AF: Yes
• Continuous Shooting: Up to 10fps
• Image Stabilisation: 5-axis sensor-shift stabilisation
• Viewfinder: 0.5-inch electronic viewfinder
• EVF Resolution: 2,359,296 dots
• EVF Coverage: 100%
• LCD: 3-inch tilting LCD
• LCD Resolution: Approx. 922,000 dots
• Video: 4K
• Video Format: XAVC S
• Picture Profiles: PP1–PP10
• Gamma Options: Movie, Still, Cine1-4, ITU709, ITU709 800%, S-Log2, S-Log3, HLG1-3
• Microphone Input: 3.5mm stereo minijack
• Headphone Output: 3.5mm stereo minijack
• HDMI: Micro HDMI Type-D
• USB: USB Type-C, SuperSpeed USB 3.1 Gen 1 compatible
• Multi/Micro USB: Yes
• Multi Interface Shoe: Yes
• Memory Card Slots: 2
• Memory Card Type: SD/SDHC/SDXC; UHS-II supported in Slot 1
• Wi-Fi: Yes
• NFC: Yes
• Bluetooth: Yes
• PC Remote: Yes
• USB Power Supply: Yes
• Battery: NP-FZ100 rechargeable lithium-ion battery
• CIPA Battery Life: Approx. 610 shots EVF / 710 shots LCD
• Dimensions: Approx. 126.9 × 95.6 × 73.7mm
• Weight: Approx. 650g with battery and memory card
• Operating Temperature: 0–40°C

Specifications — FE 28-70mm F3.5-5.6 OSS II Lens

• Product: Sony FE 28-70mm F3.5-5.6 OSS II
• Model: SEL28702
• Mount: Sony E-mount
• Format: 35mm full frame
• Focal Length: 28-70mm
• APS-C Equivalent: 42-105mm
• Maximum Aperture: F3.5-5.6
• Minimum Aperture: F22-36
• Lens Groups: 8
• Lens Elements: 9
• ED Elements: 1
• Aspherical Elements: 3
• Aperture Blades: 7
• Circular Aperture: Yes
• Angle of View – Full Frame: 75°-34°
• Angle of View – APS-C: 54°-23°
• Minimum Focus Distance: 0.30-0.45m
• Maximum Magnification: 0.19x
• Image Stabilisation: Optical SteadyShot
• Filter Diameter: 55mm
• Dimensions: Approx. 72.5 × 83mm
• Weight: Approx. 293g
• Zoom: Manual
• Dust/Moisture Resistant: Yes
• Teleconverter Compatibility: No
• Lens Hood: ALC-SH132, petal-shaped bayonet type
• Front Lens Cap: ALC-F55S
• Rear Lens Cap: ALC-R1EM

What's in the Box

• Sony Alpha 7 III camera body – ILCE-7M3
• Sony FE 28-70mm F3.5-5.6 OSS II lens – SEL28702
• NP-FZ100 rechargeable battery
• Lens hood – ALC-SH132
• Front lens cap
• Rear lens cap
• Body cap
• Accessory shoe cap
• Eyepiece cup
• Micro USB cable
• Shoulder strap
• Camera documentation